UPDATE: Currently we find ourselves in new territory with live events so I want to make sure you know that as our industry pivots to virtual events you can count on my experience and knowledge in this area.  As a producer for virtual events I work closely with the creative and strategic team to ensure that the message is delivered in the best possible format. I look to align both the content as well as the context. I understand that while objectives and KPI’s may remain the same how they are delivered can be very different both virtually and contextually. The platform is key not just from a technical standpoint but also from an audience experience perspective. I also strongly believe in assembling the best production and technical team to ensure flawless execution. Lastly, measurement is very important, so I’ll discover what success means to each stakeholder and how we capture and report that data.

In addition, I am a certified COVID-19 Compliance Officer for any onsite program elements.

Julia Mitchell 

Copyright Textana Group, Inc.

I have over 25 years of event production experience in a wide variety of industries including technology,  automotive, pharma and non-profit. I’ve managed budgets ranging from 20k to over 10M and teams of over 25 core members and 200 team members. I’ve produced programs for Salesforce, Google, Cisco, Microsoft, Hyundai, BMW, Intel, VMware, Splunk, Toyota, Kubota, Nissan, Kia, T-Mobile, Facebook and Sony as well as non-profits such as UCSF Center of Excellence in Women’s Health, That Man May See Foundation, Coro Foundation and the Magic Johnson Foundation.  


Aug/11- current     Textana Group, Inc.
Feb/01- Feb/07     Julia Mitchell Events

Client list:
Advanced Micro Devices, BAR Architects, BI Worldwide, Boz Scaggs Production, California HealthCare Foundation, Center for Campaign Leadership, Command Focus, Coro Foundation, EMC, Event Marketing Partners, Genentech, George P. Johnson, Google, Hewlett Packard, Institute for Local Self Government, Innocean Worldwide, InVision Communications, Jack Morton Worldwide, Lincoln Club of Northern California, Macromedia, Mulesoft, Morley Companies, Nissan North America, Oracle, Precision Dynamics International, Precision Remotes, Sony, UC Berkeley- Institute of Governmental Studies, UCSF National Center of Excellence in Women’s Health, UC Washington Center, Yahoo Search Marketing.

Staff employee:
Feb/10-Aug/11        Executive Producer: Jack Morton Worldwide
Feb/07-Feb/10        Sr. Producer: Jack Morton Worldwide
Feb/00-Feb/01        Producer: Foote, Cone & Belding Events
April/99- Feb/00      Sr. Events Coordinator: Indus International
Aug/98-April/99       Marketing Coordinator: Diamond Micro Solutions
Mar/97- Aug/98       Marketing Specialist: Lante Corporation
Nov/94-Mar/97        Corporate Marketing Associate: Red Sail Sports

Event Management Skills
Produce conferences, seminars, tradeshows, press conferences, product launches, ride and drives, dealer meetings, automotive luxury events, sponsorships, sweepstakes, sales meetings, award ceremonies, themed events, general sessions and virtual events. Overall program management including budgets, staff, vendors, speakers and contracts. Manage technical elements including floor plans, staging, lighting, environmental design, video production, audio-visual and permitting.
Communication and Marketing Skills
Develop and implement comprehensive strategic communication programs to reach corporate or client goals including
internal/external communications, grassroots advocacy and community relations. Create and manage marketing collateral. Manage marketing activities including, print, radio, Internet and promotions. Produce content for presentations and manage strategic relationships. Create press releases and supervise media coverage. Produce reel highlighting media coverage.

University of California at Santa Barbara B.A., Communication, 1993
Leadership Southern California Network, June 2005

​​Projects include:

​​Ericsson & Verizon Virtual Innovation Day: Role: Virtual Executive Producer, Client: Ericsson, Agency: MC2 (2021)

#ReadySetGrow: Role: Virtual Executive Producer, Client: TikTok, Agency: MC2 (2021)

#ForYou Summit: Role: Virtual Executive Producer, Client: TikTok, Agency: MC2 (2021)

​Atlassian Team Tokyo Tour: Role:Virtual Executive Producer, Client: Atlassian, Agency: InVision Communications  (2021)

KIA Product Launch: Role: Virtual Executive Producer, Client: KIA Motors, Agency: Precision Dynamics International (2021)

RSNA- GE Healthcare- Role: Broadcast and Video Producer, Client: GE Healthcare, Agency: Freeman (2020)

Annual Science Forum- Role: Virtual Executive Producer, Client: McKesson, Agency: Studio Firefly (2020)

Lucid Motors Global Product Launch- Role: Executive Producer, Client: Lucid Motors, Agency: MC2 (2020)

Dreamforce- Executive Summit- Role: Executive Producer, Client: Salesforce, Agency: FreemanXP (2015- 2019)

WorkHuman- Role: General Session Executive Producer, Client: Globoforce, Agency: Sparks (2018 -2020)

​ABBS- Role: General Session Executive Producer, Client: BMW Agency: Public School (2020)

NEXT- Role: Executive Producer PS Keynote, Client: Google, Agency: JMW  (2019-2020)

​Toyota at CES- Role: Executive Producer, Client: Toyota, Agency: Czarnowski (2020)

​Cisco Live- Role: General Session Executive Producer, Client: Cisco, Agency: XD Agency (2017- 2019)

Google Marketing Live- Role: Breakout Producer, Client: Google, Agency: JMW (2019)

Priorities Tour- Role: Executive Producer, Client: Service Now, Agency: InVision (2019)

Connections18 - Role: Financial Executive Producer, Client: Salesforce, Agency: FreemanXP (2018)​​

Byton at CES- Role: Executive Producer, Client: Byton, Agency: Public School (2018, 2019)

CIOWorks at BoxWorks- Role: Executive Producer, Client: Box, Agency: InVision (2017, 2018)

Arm Tech Summit- Role: General Session Executive Producer, Client: Arm, Agency: InVision (2018)
EMPOWER 2018- Role: Executive Producer, Client: VMware, Agency: FreemanXP (2018)

Knowledge- Role: Super Session Executive Producer, Client: ServiceNow, Agency: InVision (2017, 2018)

Microsoft READY- Role: Executive Producer (Corp VP keynote), Client: Microsoft, Agency: GO! Experience Design (2017)

KIA Dealer Meeting- Role: Executive Producer, Client: Kia Motors America, Agency: Agency: GO! Experience Design (2017)

KIA Autoshow Press Event (LA, NY, DET)- Role: Executive Producer, Client: KIA Motors America, Agency: GO! Experience Design (2016 - 2018)

KIA Worldwide Reveal- The Stinger- Role: Executive Producer, Client: KIA Motors America, Agency: GO! Experience Design (2017)

​Mulesoft Connect/APIcon- Role: General Session Executive Producer, Client: Mulesoft, Agency: InVision (2014 - 2017)

Sony Developer Conference- Role: Executive Producer, Client: Sony, Agency: InVision (2015-2019)​

Genentech National Sales Meeting- Role: Brand Room Producer, Client: Genentech, Agency: InVision (2012-2018)

​Intel 360- Role: Executive Producer (CMO Keynote), Client: Intel, Agency: GO! Experience Design (2016)

Red Hat Summit- Role: Executive Producer, Client: Red Hat, Agency: FreemanXP (2016)

VMworld USA/ EMEA- Role: Executive Producer (Experiential), Client: VMware, Agency: Kenwood Experiences (2016)

Engage- Role: Executive Producer (LCS Super Session), Client: Google, Agency: Kenwood Experiences (2016)

RTX- Role: Executive Producer, Client: Rooster Teeth, Agency: FreemanXP (2014, 2015)

​Kubota National Dealer Meeting- Role: Executive Producer, Client: Kubota Tractors, Agency: InVision (2015)

​Splunk .Conf- Role: General Session Executive Producer, Client: Splunk, Agency: FreemanXP (2015)

Women's Leadership Conference- Role: General Session Executive Producer, Client: Google, Agency: AVC (2015)
​The Marketing Nation Summit- Role: General Session Executive Producer, Client: Marketo, Agency: FreemanXP (2015)

Oracle OpenWorld - Role: CX Central Room Producer, Client: Oracle, Agency: InVision (2013, 2014) 

T-Mobile Press Conference at CES- Role: Producer, Client: T-Mobile, Agency: JMW (2014)
Open Networking Summit- Role: General Session Producer, Client: ONS, Agency: JMW (2014)
BoxWorks14- Role: Executive Producer & General Session, Client: Box, Agency: Kenwood Experiences (2014)
Citrix Mobility Toronto- Role: General Session Executive Producer, Client: Citrix, Agency InVision (2014)
AllScripts ACE- Role: Broadcast Booth Producer, Client Allcripts, Agency: Ovation (2014)
VMworld USA- Role: Sr. Operations Manager/Press & Analyst Producer, Client: VMware, Agency: JMW (2012, 2013)
VMworld EMEA- Role: Press and Analyst Producer, Client: VMware, Agency: JMW (2012, 2013)
Oracle CloudWorld Dubai- Role: Onsite Keynote Producer, Client: Oracle, Agency: InVision (2013)
Facebook Training Tour- Role: Road Show Producer, Client: Facebook, Agency: JMW (2013)
XPrize Nokia Challenge- Role: Executive Producer, Client: XPrize Foundation (2013)
Nissan Dealer Leadership Forum-  Role: Executive Producer, Client: Nissan, Agency: PDI (2012)