Copyright Textana Group, Inc.
Julia Mitchell
I have over 25 years of event production experience in a wide variety of industries including technology, automotive, pharma and non-profit. I’ve managed budgets ranging from 20k to over 10M and teams of over 25 core members and 200 team members. I’ve produced programs for Salesforce, Google, Cisco, Microsoft, Hyundai, BMW, Intel, VMware, Splunk, Toyota, Kubota, Nissan, Kia, T-Mobile, Facebook and Sony as well as non-profits such as UCSF Center of Excellence in Women’s Health, That Man May See Foundation, Coro Foundation and the Magic Johnson Foundation.
When not working I'm out on the river fly fishing which is my passion. I'm the co-founder of the nonprofit Rising to the Fly (www.risingtothefly.com) which breaks down barriers to make fly fishing accessible and inclusive to all women.
Employment
Aug/11- current Textana Group, Inc.
Feb/01- Feb/07 Julia Mitchell Events
Client list:
Advanced Micro Devices, BAR Architects, BI Worldwide, Boz Scaggs Production, California HealthCare Foundation, Center for Campaign Leadership, Command Focus, Coro Foundation, EMC, Event Marketing Partners, Genentech, George P. Johnson, Google, Hewlett Packard, Institute for Local Self Government, Innocean Worldwide, InVision Communications, Jack Morton Worldwide, Lincoln Club of Northern California, Macromedia, Mulesoft, Morley Companies, Nissan North America, Oracle, Precision Dynamics International, Precision Remotes, Sony, UC Berkeley- Institute of Governmental Studies, UCSF National Center of Excellence in Women’s Health, UC Washington Center, Yahoo Search Marketing.
Staff employee:
Feb/10-Aug/11 Executive Producer: Jack Morton Worldwide
Feb/07-Feb/10 Sr. Producer: Jack Morton Worldwide
Feb/00-Feb/01 Producer: Foote, Cone & Belding Events
April/99- Feb/00 Sr. Events Coordinator: Indus International
Aug/98-April/99 Marketing Coordinator: Diamond Micro Solutions
Mar/97- Aug/98 Marketing Specialist: Lante Corporation
Nov/94-Mar/97 Corporate Marketing Associate: Red Sail Sports
Event Management Skills
Produce conferences, seminars, tradeshows, press conferences, product launches, ride and drives, dealer meetings, automotive luxury events, sponsorships, sweepstakes, sales meetings, award ceremonies, themed events, general sessions and virtual events. Overall program management including budgets, staff, vendors, speakers and contracts. Manage technical elements including floor plans, staging, lighting, environmental design, video production, audio-visual and permitting.
Communication and Marketing Skills
Develop and implement comprehensive strategic communication programs to reach corporate or client goals including
internal/external communications, grassroots advocacy and community relations. Create and manage marketing collateral. Manage marketing activities including, print, radio, Internet and promotions. Produce content for presentations and manage strategic relationships. Create press releases and supervise media coverage. Produce reel highlighting media coverage.
Education
University of California at Santa Barbara B.A., Communication, 1993
Leadership Southern California Network, June 2005
Projects include:
Inspire (USA & EMEA): Role: Keynote Executive Producer, Client: Alteryx, Agency: Bellwether (2022-2024)
All Rise SKO: Role: Keynote Executive Producer, Client: Alteryx, Agency: Bellwether (2023-2024)
NVIDIA GTC: Role: Keynote Executive Producer, Client:NVIDIA, Agency: Bellwether (2024)
Intel Vision: Role: Overall Executive Producer, Client: Intel, Agency: Jack Morton Worldwide (2023-2024)
Intel Innovation: Role: Overall Executive Producer, Client: Intel, Agency: Jack Morton Worldwide (2022-2024)
IMPACT: Role: Super session Producer, Client: Cisco, Agency: Tencue (2023)
CONNECT: Role: Executive Producer, Client: Equinix (2022)
Salesforce Company Kick Off: Role: Super Session EP, Client: Salesforce, Agency: Opus (2022)
Range Rover Reveal: Role: Executive Producer, Client: Range Rover, Agency: Czarnowski (2021)
Proofpoint SKO, EKO and Protect: Role: Executive Producer, Client: Proofpoint, Agency: EMP (2023-2024)
Broadcom Software Investor Relations @ the Nasdaq: Role: Executive Producer, Client: Broadcom Software, Agency: EMP (2021)
Broadcom Software SKO: Role: Executive Producer, Client: Broadcom Software, Agency: EMP (2021)
Global Leadership Offsite: Role: Executive Producer, Client: Equinix (2021)
BeBold Campaign- Role: Executive Producer, Client: Rice University, Agency: INVT (2021)
Dreamforce- Executive Summit- Role: Executive Producer, Client: Salesforce, Agency: FreemanXP (2015- 2019)
WorkHuman- Role: General Session Executive Producer, Client: Globoforce, Agency: Sparks (2018 -2020)
ABBS- Role: General Session Executive Producer, Client: BMW Agency: Public School (2020)
NEXT- Role: Executive Producer PS Keynote, Client: Google, Agency: JMW (2019-2020)
Toyota at CES- Role: Executive Producer, Client: Toyota, Agency: Czarnowski (2020)
Cisco Live- Role: General Session Executive Producer, Client: Cisco, Agency: XD Agency (2017- 2019)
Google Marketing Live- Role: Breakout Producer, Client: Google, Agency: JMW (2019)
Priorities Tour- Role: Executive Producer, Client: Service Now, Agency: InVision (2019)
Connections18 - Role: Financial Executive Producer, Client: Salesforce, Agency: FreemanXP (2018)
Byton at CES- Role: Executive Producer, Client: Byton, Agency: Public School (2018, 2019)
CIOWorks at BoxWorks- Role: Executive Producer, Client: Box, Agency: InVision (2017, 2018)
Arm Tech Summit- Role: General Session Executive Producer, Client: Arm, Agency: InVision (2018)
EMPOWER 2018- Role: Executive Producer, Client: VMware, Agency: FreemanXP (2018)
Knowledge- Role: Super Session Executive Producer, Client: ServiceNow, Agency: InVision (2017, 2018)
Microsoft READY- Role: Executive Producer (Corp VP keynote), Client: Microsoft, Agency: GO! Experience Design (2017)
KIA Dealer Meeting- Role: Executive Producer, Client: Kia Motors America, Agency: Agency: GO! Experience Design (2017)
KIA Autoshow Press Event (LA, NY, DET)- Role: Executive Producer, Client: KIA Motors America, Agency: GO! Experience Design (2016 - 2018)
KIA Worldwide Reveal- The Stinger- Role: Executive Producer, Client: KIA Motors America, Agency: GO! Experience Design (2017)
Mulesoft Connect/APIcon- Role: General Session Executive Producer, Client: Mulesoft, Agency: InVision (2014 - 2017)
Sony Developer Conference- Role: Executive Producer, Client: Sony, Agency: InVision (2015-2019)
Genentech National Sales Meeting- Role: Brand Room Producer, Client: Genentech, Agency: InVision (2012-2018)
Intel 360- Role: Executive Producer (CMO Keynote), Client: Intel, Agency: GO! Experience Design (2016)
Red Hat Summit- Role: Executive Producer, Client: Red Hat, Agency: FreemanXP (2016)
VMworld USA/ EMEA- Role: Executive Producer (Experiential), Client: VMware, Agency: Kenwood Experiences (2016)
Engage- Role: Executive Producer (LCS Super Session), Client: Google, Agency: Kenwood Experiences (2016)
RTX- Role: Executive Producer, Client: Rooster Teeth, Agency: FreemanXP (2014, 2015)
Kubota National Dealer Meeting- Role: Executive Producer, Client: Kubota Tractors, Agency: InVision (2015)
Splunk .Conf- Role: General Session Executive Producer, Client: Splunk, Agency: FreemanXP (2015)
Women's Leadership Conference- Role: General Session Executive Producer, Client: Google, Agency: AVC (2015)
The Marketing Nation Summit- Role: General Session Executive Producer, Client: Marketo, Agency: FreemanXP (2015)
Oracle OpenWorld - Role: CX Central Room Producer, Client: Oracle, Agency: InVision (2013, 2014)
T-Mobile Press Conference at CES- Role: Producer, Client: T-Mobile, Agency: JMW (2014)
Open Networking Summit- Role: General Session Producer, Client: ONS, Agency: JMW (2014)
BoxWorks14- Role: Executive Producer & General Session, Client: Box, Agency: Kenwood Experiences (2014)
Citrix Mobility Toronto- Role: General Session Executive Producer, Client: Citrix, Agency InVision (2014)
AllScripts ACE- Role: Broadcast Booth Producer, Client Allcripts, Agency: Ovation (2014)
VMworld USA- Role: Sr. Operations Manager/Press & Analyst Producer, Client: VMware, Agency: JMW (2012, 2013)
VMworld EMEA- Role: Press and Analyst Producer, Client: VMware, Agency: JMW (2012, 2013)
Oracle CloudWorld Dubai- Role: Onsite Keynote Producer, Client: Oracle, Agency: InVision (2013)
Facebook Training Tour- Role: Road Show Producer, Client: Facebook, Agency: JMW (2013)
XPrize Nokia Challenge- Role: Executive Producer, Client: XPrize Foundation (2013)
Nissan Dealer Leadership Forum- Role: Executive Producer, Client: Nissan, Agency: PDI (2012)